Released on = March 12, 2006, 8:52 am

Press Release Author = Mike Merten

Industry = Financial

Press Release Summary = Solutions abound for the business that wants to harness the
marketing power of the Internet. The big question is what's the right solution? Mike
Merten of St. Paul, Minnesota has been able to provide some first-rate, real-life
answers.

Press Release Body = For the past nine months Merten's been Internet marketing
advisor to Lawsuit Cash Advance, LLC, a Minneapolis-based, pre-settlement funding
company providing lawsuit cash advances to personal injury accident victims. In just
three months he was able to get Lawsuit Cash Advance, LLC first-page listings on
many of the top search engines for their most popular keywords. In seven months he
was able to get them to the first page of Google.

"Working with Lawsuit Cash Advance, LLC and more recently its affiliate Beacon Legal
Finance is a rewarding experience for me," Merten said, "because the companies are
very top-notch, and the people are pros all the way. Lawsuit Cash Advance, LLC and
Beacon Legal Finance offer pre-settlement funding cash advances that accident
victims can apply for quickly, online, 24/7/365 to receive the fastest, most
economical service possible. I'm proud to work with them."

"Success on the Internet," Merten says, "is all about getting your website on the
first page of as many of the top search engines as you can for your most popular
search keyword phrases. Businesses that can do this will win the game. Hardly anyone
searching the web these days wants to look beyond the first page."

Merten said that businesses that can't appear on the first page will have to stick
to pay-per-click and directory listings, which can often be very expensive and
produce little in the way of actual results. He said it's not uncommon to pay $10 to
$70 per click for pay-per-click listings and only get a 4% return on generating
leads - not to mention actual sales. So here, if a business only gets four leads out
of a hundred, it's costing them $250 to $1,750 per lead.

"A decent looking website is still important as ever," Merten said, "but assuming
you have that - even if you've spent thousands of dollars to create your
professional-looking website -- the businesses that will do the best on the Internet
are still the ones that show up on the first page of search results. Most other
websites past the first page will simply get lost in the shuffle of millions of
websites," Merten said, "Studies have proven they will never get noticed."

"Beyond getting noticed," Merten said, "Websites that truly achieve first-page
listings get the traffic, which in turn usually translates into increased business.
While other businesses go out of their way to be seen on the Internet, the website
that gets first-page listings on the popular search engines has already been found.
These kinds of 'organic listings' are what the majority of people look for," Merten
said, "not directories or pay-per-click listings."

As to what is the "right" Internet marketing solution for businesses, Merten is a
firm believer in "search marketing" and "website optimization." "This type of
solution offers more in the way of long-term, permanent results," Merten said, "With
pay-per-click you're often here today and broke tomorrow, and how many people
actually use a directory to find something?" "Beyond that," Merten says, "it's
important to know who you're dealing with and the type of Internet marketing
solution they're offering."

"Internet marketing is an area where you don't want someone who knows 'half the
facts,' Merten said, "this can kill you. Many of the people offering Internet
marketing solutions know little more than the customers they're talking to. And
this includes the big companies."

"Part of the problem," Merten said, "is that many businesses don't know what their
Internet marketing options are, so if they do commit funds to an Internet marketing
campaign, it's usually based on what they've been told works. What they've been told
and how well the marketing system works will probably depend on who contacts them
and how well they know Internet marketing. The only way for businesses to work
around this is to work with someone who's been doing Internet marketing long enough
to know the complete picture. Thankfully, I fall into this category."

Mike Merten has been doing Internet marketing for 10 years and specializes in
providing Internet marketing services to law firms and finance companies such as
Lawsuit Cash Advance, LLC (www.lawsuitcashadvance.com) and its affiliate Beacon
Legal Finance (www.beaconlegal.com).


Web Site = http://www.lawsuitcashadvance.com

Contact Details = Mike Merten has been doing Internet marketing for 10 years and
specializes in providing Internet marketing services to law firms and finance
companies such as Lawsuit Cash Advance, LLC (www.lawsuitcashadvance.com) and its
affiliate Beacon Legal Finance (www.beaconlegal.com).

For more information contact:

Mike Merten
(651) 207-4941
onlinethrills@comcast.net